Eyes on the road, hands on the wheel.
Due to the client's request for confidentiality, limited insights can be disclosed.
Utilizing advanced Human-Machine Interface (HMI) solutions, conduct research, generate innovative ideas, and redefine driver safety for Hyundai Motor's Europe.
With driver safety as the priority, develop an uncompromised smart cockpit featuring intuitive interactions that enable drivers to maintain their hands on the wheel and their eyes on the road.
The Brief
To obtain a comprehensive understanding of the in-car user experience and user needs, it was imperative to conduct interviews and observations with drivers. My initial task involved reaching out to more than 20 global recruitment agencies to identify individuals who fulfill our stringent recruitment criteria.
Research
Our desk research was organized into three categories, as detailed below. My assigned task involved researching technological trends within the automotive industry.
Desk Research
Headquarter & dealership visit
Once users had been successfully recruited, my colleagues conducted in-car usability tests. They carefully observed users while driving, noting their interactions with the car’s HMI (Human-Machine Interface) and their performance of natural tasks, such as adjusting climate control and following the car’s navigation systems. The drive concluded with a brief interview. Observations were evaluated based on safety and seamlessness.
Contextual User Interviews
A total of five interviews were organized with experts in automotive interior design, haptic design, and automotive ergonomic design.
Expert Interviews
My time with star.global concluded before the project was completed. The team continued their efforts for an additional four weeks before the final handover of high-tech cockpit concepts that embodied Hyundai's safety-first philosophy and commitment to innovation.